The digital era has changed the way that consumers connect with businesses, creating an extremely competitive market. The ability to track the user’s data helps marketers increase brand recognition, boost marketingstuff.net/the-benefits-of-a-customer-oriented-strategy-with-a-digital-marketing-platform/ sales, and drive traffic to websites through social media marketing (SMM) which is a type of direct marketing based on the interaction between a customer and a company. This is a place where companies can personalize their persona in a unique manner that customers are able to connect with.
Emily C.